April 4th, 2023 – Collaborating agencies, The Partner Agency and Zero to 1, the Leading Providers of B2B Performance Marketing Services globally, announced today their newest client launch.  This announcement proves that large business-to-business (B2B) SaaS Software brands such as Basecamp can build successful Performance Influencer campaigns at scale.

They said B2B Influencer is hard? Well, not anymore. The popular platform Basecamp has just announced that they have partnered with a new agency group to take its influencer marketing campaigns to the next level. That’s right; The Partner Agency and Zero to 1 are now managing Basecamp’s influencer marketing campaigns, which means we are responsible for identifying and working with social media influencers to promote Basecamp’s products and services.  Influencer marketing in the B2B space is no longer difficult, you just have to have the right agency combo.

“Send Your Boss to Hell”, Courtesy of Basecamp

Yes, you heard right.  Basecamp wants to help you “Send Your Boss to Hell,” or rather a 6 day, 5 night vacation for two to the Cayman Islands, where they’ll tour a town called Hell.  What a brilliant way to bring attention to an exciting space………Project Management.  Employees can imagine what they can get done while their boss is away, checking in on email, slack, and all the other tools all the time…..giving them time to get organized in Basecamp while the boss is away.  Who doesn’t want to make their life easier by sending their boss to hell?  If you want to go to hell yourself, than the winner themselves can opt to take the trip instead.  Basecamp just hopes that you’ll tell your boss who sent you to hell….Basecamp.

It takes this kind of creativity and collaboration with your Agency to really get a foothold in Influencer marketing and execute a flawless campaign.  

Background on Influencer Marketing in the B2B Space

Traditionally, Influencer marketing has only been thought to be a Direct-To-Consumer (D2C) tool, but with the rise of more B2B influencers on Tik Tok, LinkedIn, Facebook, and YouTube, we are seeing a huge growth in the ability to scale an influencer program.  Some would say that the next frontier in influencer in light of the over-saturation of consumer brands in the influencer space, is in B2B influencer programs.  The key to success in this space is great creative from the influencer, and a great creative concept and direction from the Client.  The Partner Agency’s expertise in influencer marketing and Basecamp’s value-packed tools make this partnership an amazing combination for success. With their combined resources, the two companies have formed an excellent team that will take Basecamp’s influencer marketing to the next level. With The Partner Agency on board, you can expect exciting changes in how Basecamp will market its products, engage with its customers, and further its mission of providing value to all its users worldwide.

If you are looking to launch a successful Influencer or Affiliate campaign for your B2B company, please REACH OUT to us at The Partner Agency.

What is Basecamp?

Basecamp is one of the top all-in-one project management platforms available today. With value-packed tools, it’s beloved by freelancers, small businesses, and some of the biggest companies in the world. Basecamp is a project management tool that helps you manage projects by keeping all your files, conversations, to-dos, and deadlines in one place. You can use Basecamp for work, for school, or for personal projects. It’s flexible enough to handle anything you throw at it. Basecamp was founded in 1999, and since its formation, it’s become the go-to tool for managing projects of all shapes and sizes.

Who is The Partner Agency?

The Partner Agency is a full-service, outsourced partnership program management agency founded by top talent in the industry, focusing 100% on business-to-business (B2B) partnership programs. The Partner Agency’s mission is to provide B2B advertisers and partners with industry leadership and winning B2B solutions as well as opportunities for all companies involved in B2B performance-based marketing. The Partner Agency is well-versed in B2B influencer marketing. The Partner Agency has a team of experienced professionals that will work with you to develop and execute an influencer marketing campaign that meets your objectives. We will help you identify the right influencers, develop creative content, and track results to ensure your campaign is successful