Game-Changing Partner Management Technology

Create contracts and pay partners automatically.

• Ditch paper – set up electronic, self-enforcing contracts that give you a complete system of record for your partnerships.
• Define your terms with flexible electronic contracting and pay across borders seamlessly.
• Automatically settle payments in more than 70 currencies – deposit funds in your preferred currency and your partners will receive payment in theirs.
• Drive value, not just volume – reward partners for generating revenue, new customers, or by any other important metric.

Reward contributions with Participation Bonuses.

Partners such as social influencers and content partners may excel at driving brand awareness but are overshadowed by those who offer coupons or cashback. Use Participation Bonuses to compensate upper-funnel partners for their contributions, without affecting another partner’s well-earned reward.

Pay at any point in the conversion funnel.

Don’t waste resources on low-value, early-funnel actions. Chained Events allow you to issue bonuses to partners as specific goals are met, such as when their lead converts, booking is consumed, or free trial converts to paid contract. Ensure that partners who drive measurable results for your partnership program are rewarded.

Track partners accurately and consistently.

We use reliable, effective tracking to future-proof your program.

• Ditch the cookies. Browsers are placing increased restrictions on cookie-based tracking.
• Track anything. We offer more than simple conversions. Track leads, app installs, subscription upgrades, and more.
• MMP? CDP? NBD! Integrate your app with prominent mobile players or let us track it for you.

Your tracking, your choice.

Get the most accurate, reliable tracking by plugging into our APIs. Track conversions, credit app installs, and identify users across their devices with the best tracking method on the market. Alternately, simply add our universal tracking tag to your site’s header. Our JavaScript-based solution is fully ITP-compliant, far more reliable than traditional pixel and gateway tracking, and simple and quick to enable.

Future-proof your program.

Break free of browser-based tracking. As the major browsers frantically race to shield users from online tracking, you can place your trust in a system that maintains accurate partner tracking and attribution no matter what. Our APIs relieve the stress that occurs when a browser update threatens to disrupt traditional tracking methods.

Privacy is our priority.

Privacy regulation is here to stay. Whether it’s GDPR, CCPA, or anything else, the Partnership Cloud is designed around consumer privacy. Protect all personally identifiable information (PII) that passes through our platform with ultra-secure HMAC-SHA256 encryption.

Track partner-side impressions, STAT.

Encourage your partners to avoid hours of busywork by leveraging our STAT Tag, which automatically transforms partners’ direct links into tracking links, so their old posts can instantly begin generating revenue. Additionally, the STAT Tag captures valuable data about each link’s impression count and CTR, giving you an unprecedented level of insight into partners’ performance.

Nurture partnerships at scale for best results.

Automated partner engagement tools enable you to provide each partner with the right tools for success.

• Increase partner productivity.
• Proactive, personalized outreach keeps your program current for your partners.
• Give partners the necessary approved creative, current offers, and curated product catalogs to promote your brand.
• Track performance.
• Evaluate performance and discover trends as they develop, thanks to over 40 standard performance reports.

Keep current with 40+ performance reports.

How is your program performing at a granular level? Use metrics beyond revenue and order volume – evaluate your partners’ performance by criteria like geolocation, SKU, promo code, and time of day.

Streamline creative and offer management.

Gather approved creative and current offers in a chosen location. Approval workflows simplify the process of maintaining brand control for partners. Provide key partners with unique coupon codes so your offers remain at the top of their list. Protect your offers by creating rules for allocating credit if another partner hosts the code.

Automate your partner management workflows.

Maintain constant communication without having to constantly compose messages. Automatically send emails, create tasks, change partner stage, and more when your partners perform (or fall behind) on certain actions. Streamline and host processes for partner content proposals, negotiations, content approvals, and your partner’s proof of post.

Allocate spend only to legitimate partners.

• Reward value – eliminate affiliate and influencer fraud. Fraudulent people game attribution models to claim payouts for conversion events they didn’t drive. Monitor your traffic with simple yet sophisticated click-fraud techniques to cut out attribution risk and strengthen relationships with quality partners.
• Pay for leads, not dead ends. Lead-generation campaigns are especially common targets for fraudsters who collect high payments for stolen or recycled information. Gain insights into suspicious traffic in real time and quickly identify high-risk partners.
• Stop payments for illegitimate lead and conversion events. Stop funding fake installs, which can come from human or bot-based fraud farms, which
  mimic legitimate behavior across hundreds of hijacked mobile devices. Utilize multi-level detection methods to flag sources resembling install farms and bots. Pay only for valid installs.

Data science support.

Trust our global network of data scientists, who train our sophisticated detection algorithms, maintain fraud intelligence databases, and provide customized service to defend against ever-evolving fraud.

Empower decision-making through understanding your partnerships.

• Discover each partner’s individual strengths and increase the potential of your program with reports from the partnership management platform Partner Insights.
• Learn about valuable partners that last-click models cannot provide. Identify incremental value of partners all along the purchase journey – and reward them appropriately.
• Customers with high lifetime value are the most desirable. Customer value reporting helps you identify which partners attract these high-level purchasers.
• Compare your partnership program to other channels such as paid search and display, so you can spend with confidence.

Assess partner value.

Last-click models don’t consider partners who drive value at the beginning or middle of the purchase path. Contribution Reports show which partners deliver value throughout the funnel, so you can provide incentives and rewards to your most results-driven associates.

Assess customer lifetime value.

The Customer Value report clarifies which partners bring in single-deal seekers and which ones attract high-value repeat customers. This knowledge ensures that you can continually recognize partners who bring in your most loyal customers.