Business-to-business (B2B) partnership marketing is a highly competitive and ever-evolving field in which each company strives to stand out from the rest. The success of your B2B partnership strategy will largely depend on the metrics you use to measure its performance. But choosing the right set of metrics can be tricky, and it’s easy to get overwhelmed by all the possibilities available to you. To make sure you’re getting the most out of your B2B partnership program, here are five essential metrics to consider when doing B2B partnership marketing. Read on to find out what these metrics are and how they can help you craft an effective long-term strategy for success.

When doing B2B marketing, there are five essential metrics to consider: customer lifetime value (CLV), customer acquisition costs (CAC), customer churn rate (CCR), gross margin (GM), and net promoter score (NPS).

CLV is a measure of a customer’s total value over their relationship with a company. CAC is a measure of how much it costs to acquire new customers. CCR is a measure of how many customers cancel or stop using a product or service. GM is a measure of a company’s profitability before accounting for overhead and other expenses. NPS is a measure of customer satisfaction and loyalty. 

All five of these metrics are important to track when doing B2B partnership marketing, as they can give insights into the effectiveness and efficiency of your marketing efforts.

Of these, customer lifetime value is the most important metric to focus on

When it comes to business-to-business (B2B) partnership marketing, there are a few essential metrics that you should focus on. Of these, customer lifetime value (CLV) is the most important metric to focus on.

Customer lifetime value (CLV) is a measure of the total value that a customer will bring to your business over the course of their relationship with you. This includes not only the revenue they generate through purchases but also the value of referrals and word-of-mouth marketing they generate for your business.

There are several ways to calculate CLV, but the most important thing is to track it over time so you can see how your B2B partnership marketing efforts are impacting your customers’ lifetime value. By doing this, you can make sure that you’re investing in activities that will bring the most value to your business in the long run.

To calculate customer lifetime value, you need to take into account the revenue from all sources (product, services, support, subscriptions, etc.) minus the costs of acquiring and servicing the customer. In addition, you need to consider other factors, such as customer churn rate and customer acquisition costs.

As you can see, there are many things to consider when monitoring metrics for your B2B partnership marketing program. By taking the time to understand the metrics and what they mean to your business, you can ensure that you are making the most informed decisions possible and ultimately driving the best results for your B2B partnership program. 

We are a B2B-focused Affiliate and Performance Marketing Consulting Agency. Our company is one of the only to focus purely on B2B and your business growth in the partnership landscape. Built in 2022 by award-winning performance marketers, The Partner Agency is standing by to work with your team and help to develop strategies for growth with you in affiliate, influencer, media buying, and other growth marketing tactics. CLICK HERE to reach out.